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Executive Director, Christine Gent and Sustainability Coordinator, Elise Hawley at the premiere of The True Cost. Event was put on with the collaboration of Fashion Revolution Pakistan – hosted at the Islamabad Club.

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WWF-Pakistan Weaving Group near Near Bakha, Pakistan. The groups was using a basic wooden pit loom..

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WWF-Pakistan Weaving Group near Near Bakha, Pakistan. The group of weavers were all men. They expressed the ambition to maintain the tradition of weaving within their community.

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Women’s group from the Sukkur region of Pakistan. The group translated and discussed the meaning of the 10 FT principles.

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WFTO-Asia Sustainability Coordinator, Elise Hawley trying on an embroidered shalwar camise. The group was in Goth Lal and had amazing skills.

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Bird eye view of women’s group in Goth Lal. These women participate in seasonal cotton picking with their husbands through the Better Cotton Initiative. Seasonal picking earns them 2-4 dollars per day.

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Raise your hand if you like to sew! WWF-Pakistan wants to ensure a more consistent income for the women associated through Better Cotton Initiative – the aim is to provide them with market linkages for their products.

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Christine Gent admiring a Ralli blanket made by a group in Qila Derawar.

More images can be found on our Facebook page!